Chamberlain Coffee is a coffee & tea brand founded by Gen Z creator & YouTube star Emma Chamberlain.
Launching Chamberlain Coffee in Walmart
As the In-House CMO
As CMO, I built an integrated campaign launch plan anchored with compelling content from Emma Chamberlain to support the launch. Campaign materials included:
- YouTube content with Emma Chamberlain in Walmart
- Editorial photo content
- Media plan including paid social, out of home, podcasts and retail media
- Digital trial driving tactics
- PR strategy
- Email, SMS and landing page development
- Packaging design
Solution
Chamberlain Coffee had a direct-to-consumer business but had just received authorization to launch a ready-to-drink coffee beverage nationally in Walmart. I was responsible for leading the integrated marketing campaign to support the launch and drive velocity.
Problem
