In today’s fragmented media landscape, it’s challenging for a brand to cut through all the noise. Operators are unsure how to allocate dollars between performance and brand marketing objectives. I’ve spent my career building breakthrough brands at places like Red Bull, Carvana and Chamberlain Coffee. I’ve learned how to balance both the art and science of marketing to achieve growth. I combine analytical rigor, creative thinking and a results-oriented mindset to help my clients build powerful brands.
For smaller businesses just getting started, my advisory calls offer four one-hour sessions to refine your brand strategy and marketing plans.
Part-time strategic marketing leadership to guide your team, execute plans, and drive growth.
Project-based support for brand strategy, insights, go-to-market plans, and community building.
Since founding Brand 555, I’ve worked with clients ranging from CPG brands, home goods and fashion/accessories with distribution both DTC and retail. I’ve supported clients with developing a brand positioning strategy, annual marketing calendars, retail launch plans and consumer insights.
I started my career at Red Bull, working in various roles in 7 years including strategy, field marketing and eventually was the Senior Brand Manager for the Southwest Region. It was there that I learned how to build integrated campaign plans, rooted in consumer insights that inspire and connect with consumers. From there, I was the Director of Brand at Carvana, spearheading their foray into sports marketing and working with in-house creative teams on advertising and product marketing. Most recently, I was the Chief Marketing Officer of Chamberlain Coffee, founded by Gen Z influencer, Emma Chamberlain. I led their expansion into retail at Walmart, Whole Foods, Albertsons and Target. I also developed integrated marketing campaigns, rooted in compelling content, to connect with our target consumer.
She meshed incredibly well with the team, and was able to provide them with both guidance and tactical support on all things Sales, Marketing, and Product Commercialization. Liz has a rare ability to think both high-level and also execute flawlessly. With her depth of experience, she was able to act as a strategic thought partner for me, and lead mission critical projects, such as national retailer meetings, social & performance marketing revamps and holiday product launches in retail and DTC. I would work with Liz again in a heartbeat.
She has helped us think strategically about our brand positioning and marketing plans while also stepping in to manage executional elements of our holiday campaign. She is very responsive to our questions and a great collaborator with the rest of the team.
Starting a new brand is challenging to say the least. Advisory calls with Liz helped me create the initial landing pages and ad concepts for my overnight oats company. I had a million ideas and Liz simplified the thoughts that were swimming in my head.
Liz has helped take Heaven Mayhem to the next level! She has provided strategic support to the brand with business planning, forecasting and integrated campaign planning. She has integrated seamlessly with both our in-house marketing team and paid agencies, providing expert guidance which led to exceeding our revenue goals.