I’ll work directly with your marketing and leadership teams to unlock growth. Depending on your business objectives, I’ll work cross-functionally to outline the strategy and execution plan. I’ll manage the working teams to achieve each objective. This is a great option for businesses with marketing teams & agencies already in place, but needing some additional strategic leadership to achieve your goals. Consider me a part of your team, just part time.
My project-based offering ranges from brand positioning strategy, consumer insights, go-to-market plans for a new product launch and community building initiatives.
This is a great option for businesses who know what they want to achieve from a brand and marketing objective, but don’t have the internal bandwith or experience to navigate the opportunity.
If you’re a smaller business just looking to get started and need some advice, my advisory calls are a great place to start. You’ll get four, one hour sessions where you can get feedback on your brand strategy and marketing plans.
If you’re looking to build and engage your community, I’ll ideate experiences, partnerships and content that will generate word of mouth and foster connections.
I will create a comprehensive marketing strategy for the launch of your product. Whether your brand is entering retail or direct-to-consumer channels, I will recommend effective tactics to increase awareness and encourage trial. Additionally, I will provide budget suggestions and outline the next steps for implementation.
I’ll conduct primary and secondary research to help you define your target consumer profile, develop your brand purpose, craft your key benefits and identify key messaging territories. I’ll create a roadmap for how you can execute this vision across your marketing mix.